Ellie D'Silva

In 2024, Fanta partnered with the release of “Beetlejuice Beetlejuice” for their Halloween campaign. Working with Warner Bros, we developed an end-to-end campaign that celebrated the world of Tim Burton’s iconic film.

Alongside our partners at Ogilvy London and New York, we developed a creative platform that celebrated the limited edition pack designs incorporating all the hero film characters, plus a special limited edition flavour celebrating Halloween.

We leveraged the “Soul Train” from the film, as well as some other key characters from the After Life. We put Fanta at the heart of the campaign, letting consumers know that they could use a Fanta to summon their experience in the After Life!

Hero AV ran across TV and cinema globally, and illustrated OOH and social statics launched across three key phases of the campaign - launch, October and Halloween. Bespoke social media content amplified our Soul Train characters and encouraged engagement with ltd edition packs and our online digital experience.

The digital experience was an immersive game exploring the Soul Train and solving small puzzles in order to move through to the next carriage / level.

We mimicked the digital experience with a haunted train experience in Madrid attended by over 100 influencers and media at launch, and over 1000 consumers across three weekends in October. Filled with puzzles and jump scares it was the icing on the cake of 3 months of consistent marketing to amplify this partnership.

Results:

- 6b+ impressions with 17% engagement rate

- 1.2m visitors to CokeApp/OneXP and 640k gameplays in first month

- 48.5% VTR on AV content, 3m clicks through to Coke platforms

Deliverables include cinema, TV, social media, digital banners, OOH, digital experience/app game, live experience

Film: Fran Colombatti, Landia

Stills: Sam Hadley Illustration

Digital XP: Unit9

Live XP: VML Madrid

As part of the global partnership between the IOC and Coca-Cola, I worked with the European team to develop a series of local campaigns for France (working with Ogilvy Paris) and the global brand campaign (working with Ogilvy London/New York) to celebrate the Olympics Games in Paris 2024.

For France, we produced 360 campaigns leveraging TV, OOH and digital experiences to nominate torch bearers, announce them to the public, and then give away tickets to the games through a "phygital" treasure hunt.

Results: c. 200k app installations, 0.55% engagement vs 0.2% average

3x integrated campaigns encompassing TV, social media driving engagement through CokeApp, CokeApp game build, OOH and special build DOOH, experiential activation to drive campaign engagement.

Globally, we established the campaign creative "It's Magic when the World Comes Together" embodying the values of the Olympics with Coca-Cola. Our campaign came to life in an iconic hero TV ad, static images, bespoke rousing social films, and our Hug Cans on shelf across France.

Deliverables included cinema, TV, social media, OOH and OOH special build, can design.

Film: Nicolai Fuglsig, MJZ

Stills, Social: Cameron McNee, LAIRD

Film: Basile Monnot, BIG Productions

For the third year in a row, I worked with the European team to deliver the biggest promotional campaign we launch each year. This year the campaign went bigger and better, encompassing not only our partnership with top European music festivals, but giving access to Euros 2024 in Germany and the Olympics Paris 2024.

Working with StudioX WPP, we developed a creative that hinged off recognisable search behaviour such as endless scrolling through social media or having hundreds of tabs open on our browser as we search festivals or sporting events to make our Summer epic.

The campaign was split in 2 phases focusing on ticketing give-away for festivals, Euros and Olympics and then focusing on music only including Coke Studio prizes available through gameplay on the CokeApp.

Results: 3.3m promo participations, 400k+ gameplays on CokeApp

Deliverables included 6x TV ads, transaction and engagement driving social media, campaign and partner specific shopper, digital, and OOH creative, game build for the CokeApp to drive engagement and prize wins.

Photography: The Wade Brothers, Making Pictures

Film: Lou Escobar, CANADA (US)

In 2022, Fanta went through a visual and flavour rebrand, focusing on elevating the fizz and taste of their iconic and much loved flavours around the world.

To celebrate and showcase this, we created taste-focused TV, cinema, OOH and social content for a global audience.

Working with OpenX WPP we did a product intrinsic shoot, stills and social media shoot for our product-focused OOH, and our hero AV shoot.

For the hero AV shoot we created the immersive rollercoaster experience using a digital studio set-up, allowing live render tweaks to be made as we were shooting.

Deliverables incl cinema, TV, social media suite of stills, GIFs and and videos, OOH and DOOH, digital experience on CokeApp and Coke website. Delivering content across 5 product SKU variants and three casting groups to support the global brief.

Product Intrinsic: Martin Wonnacott

Social and Stills: RSA

Film: Meji Alabi, RSA

Coke Studio launched globally with a bang, and in Europe we wanted to go big by leveraging the incredible festival partnerships we had landed.

Working with our partners at AKQA and LiveNation, we developed a web-series hosted by TV and radio presenter Yinka Bokinni, where we allowed Coke fans to get close to big music artists in a way they couldn’t normally.

For artists, we provided a fun and creative space for them to show us who they are and some other less traditional creative talents.

Filmed across Lollapalooza Paris and Berlin, Tomorrowland and CCME we created 13 episodes of content and 3 “best of” wrap-ups telling the story of our summer of music across Europe.

Explore the content on the Coke Studio Global YouTube channel.

Film: Birth Paris, LiveNation

Photo: Mike Palmer

To celebrate the launch of the new Coca-Cola Zero Sugar Zero Caffeine (CCZZ), we wanted to tell consumers that it was “never too late” for a bit of joy.

Working with 72andSunny Amsterdam we developed a series of 4 social media musicals which each captured moments to celebrate with a Coke ZZ at the end of a day, knowing that your sleep wouldn’t be interrupted by an unwanted sugar or caffeine hit.

Each musical tapped into a human insight; guilty pleasures or those moments that perhaps weren’t recognised as those to be celebrated. Taking your bra and shoes off at the end of a long work day, when the take-out arrives home, when the baby is finally asleep, and (one I’m sure so many of us can relate to) when the laptop closes at the end of a work day.

Truly focusing on social first, the films were captured in vertical with all transitions captured in-camera after much rehearsal time.

Original music composition and choreography really brought these moments to life.

Film: Valentin Guiod, Birth Paris

There are zero words to describe the taste of Coca-Cola Zero Sugar, and this fun and socially driven campaign worked to capture that feeling. Working with illustrators and graphics designers, we developed a suite of GIFs and stickers to be used across social media platforms to animate the indescribable taste of CCZS.

Partnered with 72andSunny Amsterdam, this Global campaign came to life in a variety of social, digital and OOH touchpoints. The campaign extended in London on the iconic Piccadilly Lights, as well as an in-store activation in Covent Garden working with agency N20.

Fanta’s global hunt launched for the third time with “What the Fanta”, where four secret flavours are launched and it’s up to the consumers to work out what they are in order to win prizes.

For this year’s iteration, working with 72andSunny Amsterdam we produced the world of the N.F.A.T.A., a CIA’esque agency whose sole purpose is to protect the WTF flavours. Except this year, they are threatened to be released and two agent are on the tail of the mole.

The campaign lived across social and digital, with clues leaked throughout the different films as well as unique imagery with puzzles and hidden information to help drinkers figure out the flavours.

Deliverables included 3x hero films and over 15x pieces of unique social content to provide clues as to the mystery flavours. Digital game developed for the CokeApp and iconic OOH which tied in with the campaign films.

ProdCo: CornerShop

Design: KOTO

FRIDAY 5 YUNGBLUD’s management Locomotion Entertainment reach out to TikTok; they want to surprise TikTok user and YUNGBLUD fan Chloe Noone with the opportunity to re-record his track “parents” with him, with Chloe performing a verse.

MONDAY 8 We need to record the track Wednesday and the release is happening in a week. Locomotion reach out to Chloe’s mum to help facilitate a surprise Zoom call with Chloe and YUNGBLUD to tell her the good news.

TUESDAY 9 After a long and lovely phone call with mum and a non-stop WhatsApp chat with her and Chloe’s sister, we had the call with YUNGBLUD all set-up. The call was possibly one of the most nerve-wracking and exciting calls in my career. Chloe' was blown away and so excited to be working with one of her musical idols.

WEDNESDAY 10 Chloe is picked up and taken to Parr Street Studios in Liverpool. Home to recording legends such as Coldplay and Black Sabbath (and even Justin Bieber), we had the studio set-up with cameras and a live link to YUNGBLUD over in LA. She smashes the performance and work begins on piecing the edit together.

5 days of non-stop edits, versions and cutdowns for TikTok and YUNGBLUD. The track went live Wednesday 17 with YUNGBLUD and TikTok announcing the duet not long after.

The announcement videos gained over 580k views and engagements within 24hours organically alone. Organic search for the track and video on YouTube was at over 3,000.

Chloe’s TikTok followers increased by 33% in the span of 2 days, and her Instagram followers jumped by over 2000%.

The activity was picked up on NME and featured on TikTok’s global newsroom channel.

Numbers aside, we made a huge difference to a talented young singer’s life.

2020 was the year of the hoodie and Jack Wills wanted to use their Christmas campaign to celebrate all the time we spent at home.

Partnering with 3 influencers we captured each of them in their own home space - recreating something that was unique and personal to them and their Christmas at home.

Capturing stills and video on the same shoot, we utilised every minute on location to create cosy, intimate content that captured the essence of Christmas.

We used their back-stage time to create individual TikTok videos for each of the influencers which not only showed off their personality, but a range of outfits (and hoodies!) from Jack Wills.

The hero spot was rolled out across YouTube and online, and stills appeared in-store on on social media.

I took the project from creative to shoot in under 2 weeks, and ensured delivery across all video and stills assets whilst working within COVID guidelines and changing lock-down regulations.

Following on from the unprecedented success of the “Blood Normal” campaign, AMV BBDO took it upon itself to work with their client Bodyform to tackle the topic of vulva and vagina positivity. The sad reality that a record number of women are looking for labiaplasty surgery spurred the AMV creative teams into action.

The Viva la Vulva hero video lead to a suite of influencer and additional online activity to support the message in the UK market. I worked closely to the lead producer as acting EP across all social activity for the amplification of the campaign.

As a team we produced influencer packs that were sent out to 6x influencers containing vulva origami books (designed by award-winning origami artist Coco Sato), vulva artwork-print compact mirrors as well as Bodyform products. This activity reached over 195k people through social.

Then working with artist Oliwia Bober, we took over public toilets to showcase vulva artwork instead of the normal penises that are often graffiti’d on bathroom walls! Coverage of the installations were showcased across 7 publications including Stylist and BBC and reached over 180m.

Finally, we created a fashion bursary for university students that were challenged to design a piece of clothing inspired by vulvas and the campaign. We wanted to reframe the message “designer vagina” and create something positive and powerful. Five designs were shortlisted by an industry panel, and were given their bursary to produce the garment which was showcased in a suite of video content.

The campaign won 7 lions at Cannes 2019, including Gold for Health & Wellness, and Gold for Creative Strategy.

Bacardi came to us with a challenge to showcase the “sound of rum”, using the sounds of making iconic rum cocktails to soundtrack a vibrant music video. I worked as the EP (as exec producer across all Bacardi brands), acting as escalation point and delivery support for the campaign.

Working with audio studio Massive Music, and exec produced by renowned Swizz Beats we created a track that incorporated slicing, ice crushing and drink mixing. Featuring five bartenders from around the world, each was given their own cocktail to produce in the video and in their own short idents which were used on social.

A hero 60” was produced for all markets, and a dark market 30” for France was produced separately. The content was so well received it was licensed for TV usage in the UK, US and select other European countries early 2020.

Samsung came to us with a challenge to connect with millennials and Gen-Z, and make Samsung desirable. We came up with the Samsung Secret Menu, partnerships with nationwide restaurants (Bills, Pizza Pilgrims, The Breakfast Club, Patty & Bun), offering secret menu dishes available to Samsung owners only. I was the lead producer across campaign development and production kick-off, and EP overseeing production and delivery.

We worked with tech development company REWIND to produce an AR web app that allowed diners with a Samsung device to access a secret menu item, using a QR code on-site as the marker.

Each restaurant had their own bespoke QR marker, flyer with instructions on how to access the dish, and AR menu designed featuring the dish and price. Non-Samsung owners were redirected to a purchase page for the new S10 device.

As food and food photography is a high currency for millennials on social, we ensured we had desirable food vignettes to tease the secret menu activity on social.

Media partnerships with the LadBible group ensured reach amongst our target audience, and the results showed that we delivered on our KPIs:

58% of millennials thought Samsung was a more relevant brand

61% would consider a Samsung as their next phone

We saw over 250k unique visitors to the Samsung website as a result of the secret menu activity, over 1800 pieces of UGC and 160+ media mentions.

Awarded bronze in Food Experience and finalist in Digital Experience in the Campaign Experience Awards.

Working within the XLAB department at AMV BBDO, I worked as part of the team to deliver the annual YouTube brand campaign, leading up to their Brandcast event in November. Using my experience from running the campaign with We Are Social in 2016, I supported the campaign account team and project management whilst delivering a suite of digital and DOOH assets.

The DOOH campaign lived in London and Manchester, and featured a mixture of static and full motion media buys, including high-impact TFL station take-overs and large transvision screens. Digital buys included HPTOs as well as standard banners across consumer and commercial press sites. 

I worked closely with YouTube procurement to secure the budget necessary (c. £1.2m) to deliver a breadth of creative executions in a variety of media spaces. My shoot attendance ensured a smooth delivery process through to the studio, and my close relationship with the resourcing team and design / build team within XLAB as well as the other producers ensured a flexible, quick-turnaround, and high-quality delivery of all assets on time to media owners and agencies.

Launch Press

Winner of Creative Circle - Bronze - Outdoor Poster Campaign

Winner of British Arrows - Bronze - Digital Services

Working with Pulse Films, We Are Social created a suite of social content supporting a hero video. Short films were teased out on Instagram increasing in length, gearing up the revs in this incredible 450hp car.

Our hero film went on to out-perform the TV spot created as part of the car's launch, clocking up +1m views on Facebook. It went on to be used in Taiwan, New Zealand, Canada and South Africa.

We captured a suite of imagery in advance of an on the shoot which was used for the campaign as well as on the Audi UK R8 product page. This shoot set the tone for the new visual identity we defined and rolled out for Audi UK.

Jaguar UK launched their new heritage driving experiences at their owned track, Fen End where they offered avid Jaguar fans the unmissable opportunity of driving a range of classic vehicles as well as some of the new icons.

We captured a suite of photography assets that showcased the cars out on the track as well as the whole range together, and captured a launch video that drove Jaguar fans to book a driving experience.